Not the most obvious place for a blog like this, but you would be wrong. Legoland is a lettering hotspot, even when the weather isn’t! I didn’t get any shots of it as we arrived, but on the long drive up to the entrance there are giant Helvetica letters dotted about the place, seemingly being installed by little Lego workers, and from there it just continues…

There is quite a lot of signage that is entirely made of thousands of little bricks – there is also quite a lot of non-Lego signage too, which I found disappointing, as it looked a bit cheap.

The 3D globe is about 3 feet high and really stunning.

Clearly there has been some effort in putting this one together. I think this is one of the original rides too as many of the newer ones are simply adhesive vinyl. Alas.

I had to take these next few seruptitiously to avoid any unpleasantness…

And even Comic Sans is given the Lego treatment – maybe this is the only place it looks good!

But at least one of the toilet signs got the full typographic treatment!
In the midst of all the rides and retail opportunities there is the incredible Mini Cities area, each filled with enormous Lego buildings, cultural icons, landmarks and people. Of course, this, like all cities, is a haven for the typographically obsessed…

There are a wide variety of techniques employed to replicate the signage, along with some very well observed architectural details.

And plenty of little humourous gems hidden around, waiting to be discovered…

Although the Parisian streets were very well observed, I was disappointed that the lettering was all applied rather than built. I doubt that any of the other visitors made the same observation as the overall effect of these models is truly stunning.

Some of the more modern additions were adorned with stickers:

I wonder if HSBC, E-ON, BT Openworld (the most heavily branded) insisted that their logo’s were applied rather than constructed, or whether there is a change in policy at Legoland HQ? Nevertheless, when a famous logo appears that is entirely constructed from bricks, it makes everyone smile…

NASA had a good showing on the lettering front what with all the space shuttles, rockets and service buildings. I took loads of photos here, but edited them down to just three.

This version of the logo is quite small – only a few inches high – but contains so much detail. I like the use of the flowers instead of stars!

I was attracted to this by the way that the designers had solved ‘the diagonals problem’ at such a small scale.

The old Wembley stadium was looking a bit tired and sun faded, but the letters in the stands has been well done, especially with its highlights.

On the banks of the Thames this tiny replica of the Dali sculpture caught my eye.

There were dozens of trucks, vans and lorries trundling around or strategically placed, many with credible livery. There were also a number of ships, ferries and boats too…

I love the use of the translucent discs on the ride at the end of Brighton Pier…

As I mentioned before, there are some excellent details amongst it all!


But I think that the kebab van on a street corner of Newcastle really showed the observation to detail and perfect humour involved…

But I’ll leave you with my favourite  piece which sits at the beginning of an exceptionally long queue in the Knights Kingdom.

The book is about two feet high and makes use of normal bricks and smooth tiles for its effect…

Sublime. I know that this has been a rather long post, but I had taken so many photographs that it was incredibly difficult to edit them down to these!

LINKS
Legoland Windsor
Editor’s Note: OK, this post was included to encourage you all to look for really unusual or unique typography.
I was thinking about all of the different threads that could run from this – football stadium seating lettering, road haulage, mobile food vans and there is definately scope for a good fairground type post if anyone is interested?
So what’s in your neighbourhood? I am putting out a request for contributors for the “my type of… place” section of this blog and would like you to put together your own typographic tour. If you are interested, download the contributors information sheet for more details, ideas and specifications here.

Advertisements